One of the main goals and advantages of creating your own brand is to emphasize your leadership and notable qualities. People are naturally wired to follow leaders. Your market is going to follow someone so it might as well be you.
Before you answer this question, realize that being a leader is oftentimes a great challenge. As a leader you will be held to higher standards, you will be placed on a pedestal, and as a leader, you must always be ahead of the pack. You can also look for a professional personal brand coach via https://stacykaat.mykajabi.com/personal-branding
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Leaders make it look easy, but very seldom do you see the blood, sweat, and tears the leader put in to get there.
If you don't have the mindset or stamina for the rigors that it takes to be a leader in your field you should simply not attempt a personal brand. The reason is simple, anything you try to accomplish will be sub-par and you will never accomplish the results you are seeking.
More importantly, no matter what type of field or industry if you aren't a leader all the work and strategy to creating a personal brand will be pointless.
If you can't be a leader no brand building will be effective. When you enter the marketplace in a big way as you will when forming a personal brand certain items become out of your control.
You will lose control of what is said and portrayed about you Sure you can respond to all conversations, in fact, this is one of the most effective ways to build a brand. Just be cautioned when you put yourself out there you have to realize that you lose a tremendous amount of control.
Sure you can craft your messages but the world today is much more transparent than it used to be. If you are not true to who you are the real you will always come out sooner or later.